HYPOCHONDRIAC - Survival Kit
the brief / To design and create a survival kit set for a specific chosen theme. The main goal of the project was to creatively fit the design aesthetic to the chosen theme.
the reveal / With the readily easy access that we have to medical information nowadays, as well as the many opportunities that we have for self diagnosis, I decided to create a survival kit for the hypochondriac in all of us. Instead of going for a contemporary look, I decided to design a throwback to the 1800's and their snake oil charmers; the ones that would come to remote towns in order to sell their magic medicine that would cure all kinds of illness. I created a type based logo reminiscent of the era along with some frames to keep it contained. I used old fashioned medical illustrations from Gray's Anatomy to give it an air of medical authenticity. I also used vellum to print all the graphics in order to get a more a matte finish. The vellum also provided a little bit of bleeding, making it more old fashioned and distressed.
awards & publications / Packaging of the World.